Discover your clients

• mapping the clients and stakeholders who are in relation to the participants and their work
• understanding the clients’ needs and opportunities by the reflecting on their personality and every day lives
• improving the visibility of the participants’ work and their opportunities to widen the circle of their clients and/or followers

By the end of the session, participants will be able to:

• Complete at least one stakeholder map, one persona template, or a drawing.
• Use different tools to map their market, clients, and collaborators, and understand their personalities.
• Understand the importance of completing this activity for any kind of art project.
• Recognize the significance of understanding their clients, targets, and partners to ensure success.

• understanding the participants’ profiles and preparing the activity accordingly
• preparation of handouts – either by using the proosed ones or creating new ones

Based on the available time frame, it is possible to use Steps 2, 3, and 4 as separate activities. Depending on the size of the group, Step 1 can be carried out in smaller groups. Additionally, during Step 5, the trainer or facilitator can ask only a limited number of participants to present their persona. For the persona activity, the trainer may provide different handouts and encourage the use of visual skills by asking participants to draw the person.

• • Step 1: Introduction
    Facilitate a brainstorming session to discuss the participants’ experiences in selling or exhibiting art and the challenges they face. Encourage them to share how they find clients and how they work with their partners.

• • Step 2: Stakeholder Map
    Based on the discussion, provide each participant with a Stakeholder Map template.
    Instruct them to identify the different stakeholders/partners they are in contact with and classify them according to their characteristics such as public institutions, NGOs, art organizations, private companies, sponsors, and other artists. They should also indicate the level of collaboration they have with each of them by placing them closer or farther from the core of the map.

• • Step 3: Persona
    Introduce the Persona temmplate to the participants. Instruct them to imagine a specific person whom their artwork is intended for and describe this person using this method. Encourage them to draw the face=character of their persona as well on the template.

• • Step 4: Instruct participants to formulate a short text for a social media post or other media for inviting the person they described in Step 3 to visit their website or exhibition.

• • Step 5: Facilitate a plenary discussion where each participant will present their stakeholder map, persona, and the invitation text. Ask them to provide feedback to each other and engage in a constructive discussion.

• https://miro.com/persona/how-to-run-a-persona-workshop/
• https://medium.com/@unmade.design/how-we-created-our-personas-3337a880e98d