Hybrid Design

Understanding clients needs, presenting one’s products and connecting them to potential clients (i.e.  Museums, Galleries…), co-creation, creative processes

– Reinventing work practices and approaches through alternative communication and expression methods
– Using unconventional communication tools such as collages to convey messages effectively
– Learning playful and engaging methods of artistic expression to foster creativity and innovation
– Developing flexibility in problem-solving and creative expression, by adapting to new challenges and constraints
– Encouraging collaboration and teamwork, allowing participants to work together in creative groups to achieve a shared vision.

The trainer needs to have an understanding of the participants’ artistic and visual skills and provide example images if participants lack competence in artistic composition or visual communication.

It is recommended to engage participants to mapping museums and galleries in their area and using images from their collections.

• Step 1: Setting the Scene
  – Explain to the workshop participants the aim of the workshop: They are asked to create for the Archaeological Museum of an imaginary city a new set of promotional postcards.
  – Create groups of 2 or 3 people, preferably with participants who share similar backgrounds or interests.
  – Provide each group with a pre-selected kit of materials, including a printed image of a museum piece, a text containing the caption of the artwork, two magazines to flip through, and torn pieces of colored paper.
• Step 2: Individual Selection of Images
  – Invite participants to individually flip through the magazines and select images.
  – Guide them to choose pictures that strike them without evaluating aesthetics, and that have a well-defined outline for easy cutting.
  – Participants should avoid selecting landscapes and indefinite figures, and prefer recognizable people, animals, objects, or parts of them.
  – Each participant should choose 3 or 4 figures.
• Step 3: Cutting Out Images
  – Invite participants to cut out the selected images.
  – Encourage them to cut as precisely as possible to achieve an effective and polished final visual effect.
• Step 4: Group Collaboration
  – Invite groups to create a “surreal” image by juxtaposing the museum artwork with the cut-out figures to create a collage.
  – Encourage groups to follow a storytelling process based on the message the image wants to visually communicate and its connection with the museum.
  – Ask questions such as: What could be told about the museum? Put yourself in the Director’s shoes; what would he want to be told about his museum?
  – Provide a sentence to complete, such as: “The museum is…”
  – Each group can then choose and cut out a word from the magazine that makes sense to complete the sentence and connect it with the image, creating a slogan for the museum.
• Step 5: Guided Composition
  – Guide participants in the final composition of the collages, adding torn pieces of colored paper, the caption of the artwork, and other visual elements.
• Step 6: Plenary Sharing
  – Share the gallery of images and slogans in a plenary session.

Books of different Museums, Image galleries