Spontaneous museums

Learning innovative and playful communication tools, spreading the culture of valuing things and ideas, self-knowledge, analytical thinking, identifying opportunities.

-Improved understanding of the functioning of the art market
-Learning new creative tools to map local and online stakeholders
-Refining public relations skills
-Gaining proficiency in narrating one’s work
-Enhancing observational skills
-Conveying messages effectively while describing one’s work.

Mapping the city or region of the workshop to find museums with unusual collections

The workshop facilitator can explore various unusual museums dedicated to unexpected objects and distinguish between an exhibition and a collection. The workshop can also be conducted outdoors, where participants can create an OSM (Outdoor Spontaneous Museum) by framing intriguing details of the environment using a small wooden frame and sheets of paper. This creative adventure allows participants to turn ordinary scenes into extraordinary “green” exhibits using natural elements or urban details that catch the eye. The steps involved are simple: A) Look around, B) Take a frame, C) Give a name to the detail you framed, D) Write a caption, and E) Open your exhibition to others.

• Step 1. Introduction and Set-up:
  – Begin by explaining the objectives of the workshop. The aim is to use the museum as a metaphor for creating a community and understanding the importance of connections in creating a collection of product categories, works, audiences, and stakeholders.
  – Ask participants to select one photograph from their smartphone and convert the photo to black and white to maintain color consistency.
• Step 2. Creative connection: Ask participants to place their smartphones with the selected photo on the white sheet of paper and connect lines between the images with a black marker.
• Step 3. Observation and discussion: Invite participants to observe the results and open a debate about what it seems like, what it could be, how it could be described, and how participants felt during the activity. Encourage them to reflect on how their creation can be turned into a collection.
• Step 4. Building a Collection: Invite each participant to choose 4 images from their own phone, find a common narrative thread among them and invent a micro-collection. They will imagine a title for each image, write a caption for each, and present them to the others as if it were a museum exhibition.

M.E.M.O.Ri project by La luna al guinzaglio – https://www.lalunaalguinzaglio.it/memori/